Monthly Mailings and Daily Kaizen

We recommend that you send monthly emails and monthly mailings to the majority of your database. If you’re a client, we can get that done for you. In fact our Marketing Team and Mailings experts are in touch regularly with each client about this. Here are suggestions and steps:

  • Budget $10 per year per person for mailings. So 500 people = $5,000

  • Send monthly email and letter to all or some of Clients/SOI/Buyer/Seller ABC

  • We can decide what to send to which groups of people and give you counts

  • Emails should be sent at start of month and vary market statistics, listings for sale, and personal news/special event/holiday theme

  • Letters should be similar mix and mix of postcards and letters

  • Emails should be sent first week of month and letters should arrive two weeks later. That is the Billion Dollar Agent 24 touch system. Sounds a lot simpler than 33, huh? LOL.

  • We can do everything including concepts, writing, editing, and test email/mail

Kaizen is a Japanese word for continuous incremental improvement - making things a little better every single day. As I grew my company Gnossos Software from $0 to $2 million revenue, Kaizen was a key aspect of our success.  


Delegate Daily - Kaizen Always

Your working life is a mixture of doing $100/hour work and $20/work. You know which is which. If you want to get to the next level in your business and increase your net profit, the solution is crystal clear: 


Do Less $20/hour work and Do More $100/hour work

How many hours a week do you work? 40, 50, 60, 70 hours a week? How many are you still spending doing $20/hour work? 5, 10, 20 hours a week? If you switch 10 hours a week from $20 to $100 work you will make $30,000-50,000 more net profit per year.


The best approach is Kaizen. Focus every single day, in the morning, on what you did the previous day which was $20/hour work. Then, if you’re a client, email your Key Assistant and suggest when in the future you would like Best Agent Business to take that off your plate so you can do $100/hour sales activities instead of talking and meeting with clients and leads. If you’re not a client but would like to be, call me, email me or reply to this blog.


Like this blog? Do us a favor and “like” us on Facebook. Would you like help identifying ways you can improve your Organization and Efficiency? Reply to this blog and we can get started. For more information on how Best Agent Business can help you streamline your marketing, time management and many other aspects of your Real Estate Business, subscribe to our videos, visit us at, call (202) 297-2393, or e-mail us at:




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Comment balloon 2 commentsSteve Kantor • October 07 2014 09:40AM


Hi Steve- I love the idea of Kaizen.  I am always trying to improve my business... Using small steps and minor tweaking to improve on the day before.

Posted by Donny Carter, Mountain Maryland Real Estate Expert (Carter & Roque Real Estate) over 4 years ago

Around here, we try to Kaizen every day!

Posted by Steve Kantor, Best Agent Business - Virtual Assistance (BEST AGENT BUSINESS) over 4 years ago