How Does Your Website Represent You?

Your website is your calling card.  Ever wonder what kind of first impression it makes on visitors?  Keep in mind that these days, some people look you up because they saw your web address on an ad or flyer.   These visitors are warmed up.  Many other visitors come in cold, after they have found your name online, been directed there by a geographic search, or led there by Trulia, Zillow, or some third party site where they found a listing they wanted to check out.

When website guests arrive, will they find a jumble of information or a classy presentation?  Will the colors be pleasing or glaring? Will the site be sparse or have enough depth to make people want to explore it, not only to see a specific  listing but check out the community pages?  Will it appear user friendly while capturing leads for you?  Will to offer enough information that buyers and sellers can use it as a resource in a particular community?

These days a variety of real estate website providers enable everyone to have an Internet presence at prices ranging from almost free to thousands of dollars.  Some sites are template sites with more limited ability to add custom content and change the look and feel of the site, while others are custom designed.  It is not essential to have a totally customized site, but your site must be attractive, effective, and informative.

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One site that nicely passes all tests for a pleasing website is found at www.bandyhomes.com, presented by Bob and Marianne Bandy, a ReMax team of agents based in Denver Colorado.  A custom site designed by ProStep Marketing, the site shows off the beauty of the area with some nice photography set against a calming, yet trendy blue and taupe background. 

denverEven in website design, still waters run deep.  Aside from being attractive, the site is configured for SEO appeal as well. In addition to the navigational bars at the top, side, and bottom of the page, some 21 links on the front page alone lead the visitors deeper into the site or to external sites.  Sidebars open to information on the four major cities featured on the site (Denver, Parker, Aurora, and Castle Rock), plus the Denver metro area.  Potential buyers of luxury homes or ones with unique Colorado features like mountain views or zoning for horses can narrow their search using those criteria.  Both buyers and sellers have access to special reports, Denver school information, links to other local resources, and relocation tools.  Troubled homeowners have a link to www.DenverAvoidForeclosure.com, a resource site offered by CDPE Marianne Bandy.

How effective is BandyHomes.com?   The agency says the majority of their business comes from their Internet presence.  Once a lead comes in through the website or other Internet sources, it is promptly assigned to an agent, set up on a drip campaign, and tracked.  The thorough follow-up is what brings the results, but the comprehensive, attractive site offers eye appeal and useful information that encourages visitors to sign up for property updates and ultimately embark on a business relationship with the Bandy team member who will help them meet their real estate goals.

homesIn a world of a billion real estate websites, the Bandy Homes site is outstanding.  How would yours stack up?  One way to get an impartial opinion is by contracting for a mystery shop of your site.  The mystery shopper will visit your website and use it like a real visitor, but the whole time, they are evaluating it. What this mystery shop does is allow you to see your website from the point of view of a visitor. A mystery shop will give you instant feedback about what is good and what is bad about your website. You will find out if your website is user friendly and if it is welcoming to a visitor. You will learn if the visitor can easily get their questions answered or if they feel like they are left with questions after visiting your website.

During a mystery shop the visitor will be acting just like a regular visitor that is interested in using your website to buy or sell a home and will be using the forms you have available.  They will see how you initially follow up with prospects.  If something is not working then,they will include that information in their report, along with recommendation on how you can make the site more user-friendly and potentially more effective. 

A mystery shop puts you in a great position to ensure that your website is representing you and your business in the best light.   It will give you the feedback you need to help you determine whether to improve your current site or move toward a new one.

If you have not done a mystery shop of your website, Best Agent Business can help you out. Schedule a call with Steve Kantor to find out how a part time virtual assistant can do a mystery shop or assist you in some other area of your business.

 

 

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Comment balloon 4 commentsSteve Kantor • September 07 2009 09:46PM
How Does Your Website Represent You?
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Your website is your calling card. Ever wonder what kind of first impression it makes on visitors? Keep in mind that these days, some people look you up because they saw your web address on an ad or flyer. These visitors are warmed up. Many… more