Recently Best Agent Business heard a story about a man who was selling an automobile. After a conversation with his wife, the selling price had been set at $3,000. They both felt it was a fair asking price as the Kelly Blue Book low value was $2800, the high value was $3200, and the automobile was in great condition. Right before the man was going to post an ad on Craigslist, he mentioned the auto sale to a co-worker. The co-worker expressed an interest in purchasing the car and asked what the selling price was.
The seller quoted a price of $2600. When questioned about the sale price later on in the day by his wife, the man stated that he didn’t want to give his friends a bad deal and potentially ruin the friendship. The wife was amazed! If $3000 was a fair price and the auto condition was fully disclosed, the individual who chose to purchase the auto should have been given the exact same price as anyone else.
Does anything about this story sounds familiar to you? You may answer yes, but be confused as to how the story would apply to you or your real estate business. It does apply! Have you ever received a question from a friend or co-worker about whether to buy at a certain time, sell at a certain time, consider a certain house, forget a certain house, invest in real estate, or renovate? What kind of answers did you give them?
At the same time consider situations where you have received the same questions from a client or casual acquaintance. What kind of answers did you give them? Did your answers change? Did you spend more time with your friends and co-workers, providing them with a lot of back-up information, experiential stories, etc.?
When anyone contacts you, regardless of your personal or business relationship, your answers to questions should always be the same. The answers should be your opinion based on your experience and research into the question. If you provide the same information to every inquirer it will continue to build your reputation as a Realtor®, a business person, and an individual. This honesty in dealings will improve your business by creating happy, satisfied friends and clients!
If you would like more advice on how to build your business, contact Best Agent Business. We have a team of real estate virtual assistants that can provide a variety of services specifically tailored to your business needs. If you are interested in discussing these services in detail, schedule a call with Steve Kantor today.
Contributed by Jennifer – Publishing & Editing Team Leader – Best Agent Business
Part Time Virtual Assistants
Steve Kantor, President
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