Nellie's Café... A Taste of Niche Marketing

pieNellie's Café was a historical icon in rural Minburn, Iowa  from the 1950's to 1985 when the old gal finally retired.  Nellie Mishler was making "comfort food" before the word was ever coined. Fried chicken, meatloaf, real mashed potatoes, chicken fried steak came out of the kitchen in wave after wave of steaming plates.  To the locals, it was just "home cookin'" - always consistent, dependable and affordable. 

But what Nellie became most famous for was her pies.  No cakes, jello desserts, cinnamon rolls, or cookies graced her display cases.  Twenty to thirty pies a day were made at 6:00 a.m. each morning, six days a week, all year long.  There were berry pies, apple pies, cherry pies, raspberry pies, banana cream, chocolate cream, and a local favorite sour cream raisin pie. No store bought crusts for Nellie - her incredibly tender flaky crusts were handmade, hand rolled using a secret family recipe. 

Her pies were so famous that they would garner top dollar at the local July 4th auction each summer.  Local farmers and business folks would outbid each other until the audience was literally gasping at the prices being paid.  A high bid of $250 for a pie made by Nellie?  This was not unusual and the crowds would go wild when the winner was announced!

Nellie Mishler was a business genius.  She knew that the trend for the 1950's and 1960's was leading away from women always cooking big meals for their families and farm crews and she filled a niche market by opening up a small café to serve local and area residents. But the small café soon became more than just a local diner - she provided a quality meal, in a dependable fashion and her target markets were women who wanted a break from everyday kitchen chores and men who were in town and needed a good place to eat.

Nellie never developed a catering business and never marketed her pies or crust recipe - she stayed focused on what she knew best and was tremendously successful at it. "Nellie's Café" achieved legendary status.

Niche marketing allows Realtors or any business owner to get the biggest return on their marketing investment. Focus on being the best Realtor® in the world at one thing. Follow the simple steps below.

  • Pick a Niche - Pick something that suits you.
  • Think and act expansively - There are niches of every conceivable shape and size, all with their own quirks, perks and opportunities. Think outside the "block" and consider some additional groups that could represent a whole new avenue for you to travel.
  • Develop a plan of action - Consistently, repeatedly stay on top of your targeted prospects and win where it counts, month after month and year after year: in the hearts, minds and loyalties of your client base.

Have you found your niche market?  Best Agent Business has as many time proven systems as Nellie had pies!  We can help you to develop your specialty market while keeping you focused on your goals every day - you'll soon be as legendary as Nellie's Cafe.

Schedule a needs assessment call with Steve Kantor, to learn how our team of real estate virtual assistants at Best Agent Business can assist you so you can start making and selling those perfect "pies"!

Blog submitted by Nancy - Key Assistant - Best Agent Business

Nancy is also the granddaughter of Nellie Mishler.  She reports that Mishlers are still winning pie contests in Milburn. Recently, her daughter came in second to her only surviving aunt.  A Mishler always wins!

 

 

line

logo Best Agent Business

Part Time Virtual Assistants

Steve Kantor, President 

Schedule a call with Steve Kantor at

 http://www.bestagentbusiness.com/schedule-a-call.htm

 

Comment balloon 0 commentsSteve Kantor • November 28 2010 12:25PM
Nellie's Café… A Taste of Niche Marketing
share
Nellie's Café was a historical icon in rural Minburn, Iowa from the 1950's to 1985 when the old gal finally retired. Nellie Mishler was making "comfort food" before the word was ever coined. Fried chicken, meatloaf, real mashed… more
Sometimes a Bargain Just Looks like One
share
Sometimes finding an easier and cheaper way of doing things is a blessing. Other times such short cuts are anything but. Take for instance the new Pull-Up Collapsible Christmas Tree that can be had, decorations included, for a mere $29. 99. It starts… more
How Do You Cook Your Turkey?
share
Happy Thanksgiving to all of our friends in Real Estate Land May today be a wonderful day for you, where you take time to consider the many blessings in your life. One highlight of the day may be the turkey on your table. You probably… more
A Great Building Starts with a Great Set of Blueprints
share
When an engineer develops preliminary drawings for a building project, there are many variables that come into play. Location, availability and impact on existing resources, sewer, water, electric, and zoning laws are just a few. With that… more
Hot Laps Help You Win the Race
share
Dale Earnhardt did them, Dale Jr. does them, Richard Petty and Jeff Gordon were masters at them and Darrel Walltrip never missed a one. What did these famous NASCAR drivers have in common? All were big money winners but they all started… more
Are You a Renaissance Man or Jack of All Trades and Master of None?
share
"Renaissance Man" is a term describing a man who possesses exceptional knowledge or ability in many disciplines. The term has positive connotations. On the other hand, someone who has knowledge in a number of areas, but is… more
Green from Green!
share
Three hole punched wide-ruled tablet paper used to be the norm for any high school student, then came college ruled - spiral bound… Then we grew up, graduated, married and held down full time jobs and our lives became busier. Post it… more
Successful Farming - From Weed Management to Lead Management
share
If you live close to a farming community, you may have seen a full lush field in midsummer and marveled at how weed-free that field is. Weeds are a farmer's #1 enemy. They sap the water, sunlight and minerals that the desired crops need to thrive… more
Why New Interest in an Old Blog?
share
A curious thing happened to one of our blogs recently. Back in August, we published A Staging Question for Realtors® with the idea of getting feedback from agents on the age old question of neutralizing your home before sale. We got comments,… more
Bag Your Limit with a Good Dog
share
If you've ever upland hunted with your favorite gun dog, you know that the ability to game-seek is paramount. As the dog wanders off the line, meandering through every thicket, puddle and edge, you know that this dog instinctively knows where… more